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BAYEDE! - Royal Zulu Signature Selection

BAYEDE! translated from Zulu, means 'Hail the King!' and is a powerful job creation enterprise, endorsed by both His Majesty King Goodwill Zwelithini KaBhekuzulu and Her Royal Highness, Queen Mantfombi Zulu. The BAYEDE! brand has been launched in partnership with leading South African manufacturers of quality products and has a Royal Warrant to display the Royal Coat of Arms and the legend 'By Appointment' on their products.

BAYEDE!has developed a designer clothing range that reflects Royalty, Quality and Culture.

The BAYEDE! designer clothing range is all manufactured in South Africa and Africa, in an effort to ignite the textile industry.The shirts are uniquely manufactured with free hand embroidery methods and some are decorated with quality beadwork


King Goodwill Zwelithini is the eighth reigning king of the Zulu nation under the Traditional Leadership clause of South Africa’s Constitution. He was born in July 1948 at Nongoma in KwaZulu Natal, the eldest son of King Cyprian and his second wife, Queen Thomo. He was installed at a traditional ceremony at Nongoma in 1971. It is estimated that there are more than 12 million Zulus, the largest South African ethnic group, most of whom live in the province of KwaZulu Natal.

Although the constitution makes the role of the king largely ceremonial, King Goodwill Zwelithini’s most important role may well lie in his symbolising of the community and solidarity of the nation. As custodian of Zulu traditions and customs, King Zwelithini closely follows the example of his mother, Queen Thomo, who commenced a beadwork project for job creation.


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